Search Engine Optimization (SEO)
“What is SEO? Why is it Important?”
Search Engine Optimization (SEO) is utilized to improve rankings, drive traffic, and increase awareness of your website in search engines. If you want to grow your visibility in organic (non-paid) search results then SEO a large piece of the puzzle. There are a lot of aspects to SEO, such as the words on your pages, the way other sites link to yours, and the way your website is structured (easy for the search engine and people to understand). Keywords that viewers will type in as search queries are extremely valuable because they help the search engines target traffic. Targeted traffic is when viewers are searching for YOUR keywords and services that you provide.
With the internet becoming more and more competitive every day, the companies using SEO on their websites are going to have a huge advantage in the internet presence over companies that are not using SEO.