Times have really changed for businesses since the internet came around and it is evolving more and more every day. People from all over the world depend on the internet for the life of their business and have really learned how to utilize it effectively and efficiently. How? How do we get relevant internet users to come across your website? There is no one solution to this problem.
Below are the 3 basic steps to internet marketing. Think of them as
- A hard cover book (Website Design)
- A paperback book (Blogging)
- A newspaper or magazine (Social Media)
The hard cover book represents your website. It cost the most but it will last the longest. It will provide you with a resource for years to come. This is where the value comes in.
The paper back book cost less but typically does not last as long. It is a great reference when new but does not have the longevity of a hard cover book.
A newspaper or magazine is the lease costly and provides the most current news but goes out of date soon.
Internet Marketing is putting all three together in a package.
BIG HINT: Content is king!
The more you have, the more traffic you get!
The most important step is building a visitor / search engine friendly website. Your website should be appealing to visitors. Once someone comes to your website you need to keep their interest. It also needs to be built with ranking well with the search engines in mind. This is called Search Engine Optimization (SEO). It is the most important thing for good rankings on the major search engines. This is how you get visitors to your website.
Blogging is a way of creating new pages with fresh content that Google is going to love. Every blog is one more indexed page for your website and will keep Google coming back looking to read more. Every indexed page is another opportunity for your business to show up in targeted search results. This is another way to drive traffic straight to your website.
Social Media is another method of generating some traffic because almost everyone has Facebook, Twitter, LinkedIn, Instagram, and/or some of form of social media. These are great tools for advertising and creating more links to your website. We can provide this as part of a internet marketing package. This also the easiest way for the website owner to drive traffic to their website.
- Social Media
This is a great step towards improving your rankings and getting visible on the internet. We offer a competitive Internet Marketing Package where we create and manage weekly blogs and social media posts for your company services at a monthly cost. If you would like more information on this just give us a call and we would be happy to discuss it with you.